Dress exhibits a when move toward the market as dress product main bridge, had experienced development course of 20 years nearly 4 in China, with abroad the dress of nearly hundred years exhibits phylogeny photograph to compare, the getaway that still is in development face. Because garment industry develops a standard, do those who exhibit the respect such as experience and regime is different, those who cause an exhibition do the difference that exhibits the respect such as level of fixed position of main body, exhibition, service and exhibition detail. The difference part one by one that dress of China and foreign countries of article put up with shows discusses the analysis with hand-in-hand proper travel.

　　 One, exhibition of dress of China and foreign countries compares difference 　　

(one) do exhibit 　 of main body difference

Home takes the construction of constituent main body that holds fair, have bright Chinese distinguishing feature. Basically have 3 large principal part at present: Governmental orgnaization, guild, major shows a company. Among them major dress exhibition is by the government of industrial group the orgnaization is sponsorred, local guild undertakes, professional exhibition company, ad firm assist do. This kind of special origanization construction also decided the governmental action character of exhibition, but driving region economy to develop a respect to still have more active sense. If held more than 10 China already successfully (tiger door) international dress Fair and the Chinese sportswear that Zhongshan Sha Xi held 8 successfully install exposition to wait a moment. 　　

Compare with dress exhibition of home, dress exhibition of abroad basically is professional exhibition orgnaization is sponsorred, if ASAP United States pulls Siweijiasi,international spin dress accepts the order exhibit sponsor what just be American NASDQ to appear on the market company, of exposition of dress of dress of American MAGIC international sponsor square ADVANSTAR company, it is global commercial news publication meeting exhibits a company, 5 congress of complete beauty exhibit one of companies, have 79 kinds to commerce is exhibited and be exhibited meeting. What the origanization construction of this kind of exhibition decided to exhibit is professional with trade sex.

(2) the difference 　 on exhibition fixed position

With international famous exhibition is compared, domestic dress exhibits the location that shows ” with image of “ dress brand to give priority to. This kind of fixed position makes easily exhibit what can turn an enterprise into actual strength to go all out than, deviate join the primary purpose that exhibit. The enterprise builds just a little 100 thousand meters, even of hundreds of kilometre large or super- large install especially exhibit, cost is high, investment is large, but direct order form is less however. Current, china is not little the brand image of dress brand is already thorough popular feeling, this kind is revealed with brand image exhibit for the purpose, the appeal to brand enterprise already smaller and smaller. How to heighten the actual effect of the exhibition, those who dig an exhibition is new buy a place, become the issue that at present course of study of Chinese dress exhibition is worth to think most. Famous dress exhibition of abroad is done weller in this respect. 　　
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